LCM Flat Roofing has been named Which? Trusted Trader of the Month for April 2025. A desire to combat ‘cowboy’ trader stereotypes and a variety of charitable acts impressed the judges. 

The Tewkesbury-based firm works on all types of roofing and has been endorsed by Which? Trusted Traders since July 2016. 

We spoke to Liam Mellor, Director of LCM Flat Roofing, to find out more about the business and the benefits of being a Which? Trusted Trader.

Stand out from the crowd and become a Which? Trusted Trader today.

Reliability, trust and flexibility is key 

Explaining the origins of his business, Liam said: ‘I saw a gap in the market for a specialist flat roofer who could provide a high quality professional service.’

LCM’s services include fascias, soffits, guttering, chimneys, pitched tiled roofs and even conservatory conversions.

Transparency and accountability is key. Work is discussed in detail and a full quote provided before any work begins. Before and after pictures are taken to show what has been done and where. 

LCM’s all-round exceptional performance is reflected by near perfect scores on its Which? Trusted Traders profile, with a 5-star overall rating, 5 stars for customer service, 5 stars for quality, and 4.9 stars for value.

A recent review from a delighted customer said: ‘I was very impressed with the professionalism and flexibility of Liam at LCM Flat Roofing as well as the workmanship. Liam was great at keeping in touch and replying to my communications. The quotation was clear and detailed. Liam was incredibly flexible which I really appreciated as our build project kept being delayed and the date for Liam to lay the rubber kept getting moved about but he always accommodated us. Liam is very pleasant to deal with and easy to talk over the work with. I would highly recommend LCM Flat Roofing.’

Reflecting on reviews like this, Liam said: ‘I am proud that I have built a long standing trustworthy reputation within a business sector that is often thought of as a “cowboy” trade.’

Which? Trusted Trader account manager Ben Fashan said: ‘A well deserved win for LCM. It’s a pleasure being their account manager. Always so engaged with the endorsement and quick with communications.’

Meaningful gestures for customers and community

The company helps out customers and the community where it can, from helping to move furniture so work can be completed, to fixing a leaking roof for a local wildlife hospital charity that couldn’t afford the repair.

The company attended the same day and fixed the roof free of charge, meaning hedgehogs and other unwell animals could recover in the dry. 

LCM also sponsors a local rugby club, village church, flower festival and primary school, with a recent £100 donation towards raising funds for a new school library. 

These charitable acts impressed the judging panel, with one judge saying: ‘I like the meet and greet before work starts and the follow up afterwards - first impressions count. Roofing is a difficult sector so the use of before and after pictures is a really good way to show customers previous work and give peace of mind. I love that the trader goes the extra mile - removing furniture and painting a wall that a customer could not reach and pulling out the stops for the hedgehogs! On top of this, the commitment and focus on the local community is excellent. 

Which? Trusted Traders amplifies positive reviews and work

Liam said the company joined Which? Trusted Traders to ‘give an extra layer of professionalism against consumer detriment. We would encourage other traders to consider joining as it will really make them stand out high and above the rest.’ 

Congratulations to LCM Flat Roofing for winning April 2025’s Which? Trusted Trader of the Month award.

 

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